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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #320

Bri Van Til | January 10, 2023
2 min read

Sweet Promotion

Artists are crying foul over the San Francisco Ballet’s decision to use AI-generated art in its promotional materials: the artists claim AI art is built on theft of their IP.

Kia’s new logo from a few years ago has led to all sorts of confusion as consumers have failed to recognize it, but could that be good for business?

How can you market your firm and yourself? Join us and Firm Forward CEO Lys LeFevre Chayo on Thursday to learn best practices to make 2023 your year!

(Alt Legal) Connect with Us!

Join us for this talk to learn how understanding the latest trends in malpractice claims can help you avoid claims and better serve your clients.

Comparative advertising can be a great way to distinguish a brand, but what steps should brands (and their counsel) take to make sure it doesn’t infringe competitors’ marks?

What are the latest IP issues that could impact your practice? Come to this Alt Legal Connect session to find out. This is the last week for regular-priced tickets, so get yours today! Use the code “newsletter” for a discount.

At Alt Legal Connect this year, we’re excited to host roundtable discussions where you can talk about topics that matter, from WIPO filings to delivering bad news to clients and from marketing your firm to staying sane while practicing law.

Back by popular demand: make sure to check out our popular workshops, where you can actually accomplish the things you’ve been meaning to do: develop an evaluation system for your teamcreate a client communication plan, and learn a procedure for knockout plus searches.


The USPTO is hosting a roundtable discussion about trademarks and NFTs in a couple weeks.

NFTs now have a place in Nice classifications in Class 9.

For an overview of the trademark issues related to trademarks, check out this webinar recording.

Read all about the top NFT IP disputes of last year.

The trademark battle over Metabirkins is heading to trial later this month.

Professional Concerns

Dexcom—which you can find at Dexcom dot com—is looking for lead IP counsel.

“Du du duhh, du du duhh. We will, we will Roku!” I think that’s what your colleagues will sing to you if you get this job as associate general counsel?

This sports club has a Magical opportunity for associate counsel.

Can you dig this associate counsel job at Disco ?

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Sherlock Holmes is now fully in the public domain! Read about all the other works that joined it there this year.

Former President Donald Trump apparently was considering applying for a trademark for RIGGED ELECTION. Also, a European company wants to use Trump’s name and likeness for a brand of condoms. They’ve yet to get the trademark rubber stamped, though.

Ed Sheeran has applied for a trademark for a teddy bear logo to use on food products. I don’t think teddy bears sound even the slightest bit delicious.

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