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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #314

Bri Van Til | November 08, 2022
2 min read

Combatting Genericide

Kleenex is just the latest company to launch a campaign to try to save their brand from genericide. Check out their Instagram post here.

Kleenex will have a lot of work to do to make their genericide-fighting campaign stickier than Velcro’s.

For a detailed explanation of how to combat genericide, check out this session from Alt Legal Connect 2020.


This IP Watchdog author wants to remind you that while the changes at the USPTO may make applications a bit more tedious, it’s worth it to clean up the trademark register.

Trademark applications may reveal the name of Buick’s new line of electric vehicles: it’s ELECTRA (boogie woogie).

Despite not wanting to use it, the hosts of Civic Cypher have acquired the trademark application for “WHITE LIVES MATTER” because they say owning it will “prevent bad things from happening.”

Precious Meta

Rolex has applied for NFT and metaverse-related trademarks. It’s about time.

It seems that Visa wants to be everywhere, including the metaverse.

Nike hasn’t opposed the trademark application for JUST DAO IT yet, but that seems likely, don’t you think?

The Curryverse is perhaps going to be a thing, and while it doesn’t have anything to do with my favorite kind of food, it will apparently let players compete for NFTs.

Professional Concerns

The National Center for Missing & Exploited Children needs corporate counsel. For the record, I’d absolutely counsel against exploiting children.

I’m sure there are 500 reasons to serve as assistant general counsel for S&P Global.

Cannabiz just get an IP attorney? Weed really appreciate it.

Finding an open position as head of IP for this media company is a Discovery indeed!

There’s nothing Vanilla about a position as product counsel for this legal tech company.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Should companies sign prenups to protect against ugly breakups like Adidas and Kanye West’s?

The Supreme Court has decided to hear a case about whether US courts can hold non-US companies liable for infringing sales outside the US.

Actual confusion need not occur to prove dilution by blurring, says TTAB, sustaining Sony’s opposition to the SONISTREAM mark.

In case you missed our webinar last week where three former USPTO trademark examiners provided tips for successful applications, check out the recording now.

A U.S. Senior District judge in Wyoming has ruled that UFO Magazine can’t stop Showtime from using the word UFO.

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