Skip To Content

Start typing and press enter to search

Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #306

Bri Van Til | September 13, 2022
2 min read

Last (Office) Action Hero

In case you missed our webinar last week about responding to §2(d) office actions, you can find the recording here.

What’s going through an examiner’s mind when they see a trademark application, and how can you minimize the chances of receiving office actions? Join us for this webinar in early November to hear from three former USPTO trademark examiners.

Check out the Alt Legal resource library for information about all sorts of office action responses.

The Secret’s Out

Hollywood Life is reporting that they’ve “EXCLUSIVELY obtained trademark documents” revealing that Kourtney Kardashian is launching a new “LEMME” line that will include clothing and edible supplements. I guess TESS can feel exclusive. If it does, here are some resources to help.

Trademark applications have folks speculating about the names of Universal’s new hotels for Epic Universe, its new theme park,

Apple managed to keep its trademark application for DYNAMIC ISLAND a secret by filing in Jamaica.

For more about using §44(d) to obtain priority and still keep filings secret, check out this article.


A lawsuit in Kenya has exposed that violations of copyrights and image rights are rampant.

VPNs can cause all sorts of licensing issues.

Another Chinese trademark filing agency may face sanctions and allegations of UPL for allegedly filing US trademark applications using the “names and bar credentials of U.S.-licensed attorneys” to cover up their own involvement.

The USPTO and WIPO are hosting a webinar tomorrow about how to protect trademarks internationally.

The Japanese government is currently fighting to eradicate floppy disks. The 1980s called: they want their technology back!

Professional Concerns

Don’t forget to pop your collar on your way into the interview for this senior IP counsel position at J.Crew.

If you’re looking to be associate IP counsel, you should Axon(e) of the hiring managers here for more information.

This position as associate counsel could have a major Impact (Solutions) on your career.

UK attorneys note that this firm is GunnerCooke up a position for mid- to senior-level IP attorney.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

A case was dismissed by the Fifth Circuit Court of Appeals because a necessary party wasn’t included in the suit. Don’t you hate it when that happens?

The USPTO is looking for volunteers to provide feedback. I know you have great suggestions, so register to volunteer to help make it better!

She-Hulk: Attorney at Law may be an interesting comic adaptation, but trademark attorney Tamara Pester notes that it appears to have some flaws in depiction of trademarks.

Switching is easy with free data migration

Request a Demoor sign up for a free trial

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.