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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #304

Bri Van Til | August 30, 2022
2 min read

Don’t Miss Your Connection!

What are the nuances of applying for trade dress registration? Come to this Alt Legal Connect session to learn all about it.

Cultural appropriation through trademarks makes for offended customers and PR nightmares. In this Alt Legal Connect session, panelists will discuss what cultural appropriation is and how to counsel clients.

Knowing the current trends in malpractice claims can help you protect your clients and your bottom line. This Alt Legal Connect session is not to be missed.

Tomorrow is the last day for early-bird tickets for Alt Legal Connect, so sign up now! Use the code “newsletter” for an additional discount.

Think you can teach Alt Legal Connect attendees a skill? Submit your workshop proposal here.

Popular Defiance

Vans says Walmart is still selling shoes that infringe on its trademarks, despite a court order.

The brewer who was allegedly selling beers featuring Penn State-related names without permission has reached an agreement with the University. The defendant had previously been sanctioned by the judge for defying her orders.

Russia is allowing the “parallel import” of some luxury goods to bypass sanctions.

Stake Your Claim

Get the FUCK out of here, said TTAB to Erik Brunetti, the famed applicant whose appeal to register FUCT was decided by the Supreme Court. “The First Amendment does not require the USPTO… to confer on any applicant the exclusive right to use an expressive term that fails to function as a mark.”

Former President Trump’s attempt to own TRUTH has been met with an office action.

Trademarks suggest that Apple may be trying to own your REALITY.

All I want for Christmas is to be the queen of it, said Mariah Carey, but other singers have objected to the trademark application. We can still have Christmas without you, they said.

Professional Concerns

If your goal is to work as senior content and media counsel for FIFA, I hope you score this gig. I’m sure their team is great to kick it with.

Stuck in a Rut(tenberg)? Consider applying to be a litigation attorney at this IP boutique.

I bet this position as an attorney at Driscoll’s is berry nice!

Considering applying for this associate legal counsel position? Then Gojo to the sitejo to applyjo.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

A business owner trying to trademark the name of her literacy tool—WORD WINDOWS—is facing opposition from Microsoft.

If you missed our metaverse trademark webinar last week, make sure to check out the recording!

A couple of Bridgerton fans are facing a trademark infringement lawsuit for their Unofficial Bridgerton® Musical.

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