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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #301

Bri Van Til | August 09, 2022
2 min read

Up a Creek without an OAR?

What goes through trademark examiners’ heads as they’re writing office actions? Sign up for our webinar later this year to hear from three former USTPO trademark examining attorneys to find out!

Combatting likelihood of confusion office actions can be, well, confusing. Come join us for this webinar next month to learn about some strategies you can use to overcome them.

Remember: when you need resources for responding to office actions, we have you covered. If you’re looking for a resource and can’t find it, shoot me an email!

Are you great at writing office action responses? Is searching TESS your schtick? Are you a whiz at searching for copyrights? Do you have other skills you’d like to teach the Alt Legal Community? I’d love to speak with you. Just fill out our call for proposals.

Sipposedly Similar

The Southern District of California has reaffirmed a jury’s ruling that MillerCoors infringed Stone Brewing Company’s trademarks.

The founder of Asbury Park Brewery says he pitched Shore Tea to Cape May Brewing Co. years ago, and was shocked to learn that Cape May just released the product in collaboration with Wawa.

A federal appeals court has ruled that Mountain Dew Rise did not infringe Rise Brewing Company’s trademarks.

Hey, Sports Fans!

What is soccer star Robert Lewandowski’s IP strategy?

Major League Soccer has signed Striker, a Bored Ape NFT, as a player. I wonder if he’s bored because he’s waiting for someone to score.

Shaquille O’Neal’s son, Shaqir, filed a trademark application for his own name, but the famed athlete’s brand manager has filed an opposition. Interestingly, Shaquille O’Neal applied for a trademark for his son’s name in 2018, but he never responded to an office action citing the need for consent.

Professional Concerns

Don’t like your current job? Instead of crying me a river about it, apply to be corporate counsel at Amazon.

Want to make like a hockey player and get the puck out of your current position? Consider applying to be associate counsel at NHL.

This job as legal counsel might serve the Betterment of your career.

I wonder if every day is bright and Sony when you’re an IP staff attorney for this multinational corporation.

If you applied for this senior IP attorney position for this lighting company, would it be all sound and fury, Signifying nothing?

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Check out the summary of this quarter’s TPAC meeting here.

Is trademark one word or two? The answer is yes.

Music artist Kelis told Beyoncé: Say my name if you’re going to sample my song, but Beyoncé was all like: Listen, I’m not crazy in love with that song, so she took out the sample. The controversy is a reminder that artists who want to run the world always need to check the terms of their contracts to ensure they are flawless.

Liberty Tax Service is suing the makers of Better Call Saul for trademark and trade dress infringement for their unflattering depictions of an allegedly confusingly similar tax service.

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