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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #298

Bri Van Til | July 19, 2022
2 min read

Artistic License

Do battles about NFTs highlight a conflict between trademark protection and artistic freedom?

Spanish artist Gala Knörr has been accused of plagiarizing the work she currently has on display at the Guggenheim in Bilbao.

Should Mason Rothschild’s digital MetaBirkin handbags be considered protected artistic expression?


What are the DuPont Factors? How should you respond to a 2(e)(1) office action? If you need resources, we’ve built this great library to help you find our content.

And if you’re looking for recordings of our past webinars, you can find them here, organized by topic. If, on the other hand, you’re trying to figure out how to layer IP to boost protection, join us Thursday for this webinar.

The Trademark Administrators’ Exchange—an email-based discussion platform just for TMAs—is really taking off. Spread the word to all the TMAs in your life!

Back in My Day, Sonny…

Looking forward (or perhaps looking back), LEGO has filed a trademark application for BRICK TO THE FUTURE. You know how happy this makes me, right?

Eminem’s kid Hailie Jade is all grown up and filing trademark applications. It all seems A Little Shady to me. I wish I could take credit for that, but that’s what her podcast is called.

Nintendo’s recent trademark application suggests that the company may be working on a new Donkey Kong game.

Professional Concerns

If your current job is too stressful, I’ve heard the words “Netflix” and “chill” used together tons of times. That must mean it’s a great place to serve as patent counsel.

Waiting to be called to a hire purpose? Staffing agency Hire Counsel has a listing for copyright and trademark attorneys.

USAA—which in my head is always sounds like it’s being sung by Bruce Springsteen—is looking for senior IP counsel.

Apparently Cover Genius is not a management platform for managing bands like Dark Star Orchestra and The Fab Four but rather a tech insurance company, and they’re looking for senior counsel.

If you really show off as the counsel for this education technology company, would you say that you’d PowerSchooled your opposition?

It’d be pretty Goofy to not consider this job as principal counsel at Disney.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

When should ideas be protected by NDAs instead of patents?

A recent case in Canada has shifted definitions of a “place” to include any geographical location, including coordinates.

Can law firm partners be forced to retire?

While self-publishing has its rewards, it can sometimes make enforcement of piracy difficult.

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