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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #292

Bri Van Til | June 07, 2022
2 min read

Gold Meta

Here’s an overview of brand protection in the metaverse. And another one.

To quote the prescient Doc Brown: “The way I see it, if you’re if you’re gonna build a metaverse trademark from a car, why not do it with some style?” I’m pretty sure that’s what he said.

Join us for this webinar in August to learn all about trademark protection in the metaverse.

Occupational Clarity

Does the USPTO’s recently released guidance about generic classification suggest that we can expect more generic refusals?

In an amicus brief, INTA says that COVIDIOT should qualify for an EUIPO trademark, in part because “the terms ‘public policy’ and ‘principles of morality’ are inherently vague.”

So, um, what does it mean to “use” something? The Advocate General of the Court of Justice of the European Union is asking for a friend.

World Cease

After this reexamination proceeding and a recent cease and desist, it’s unclear whether Kim Kardashian has enough SKKN in the game for her line of beauty products.

Owners of a bakery in Berkeley have fired their counsel after receiving backlash from cease and desist letters sent to others on their behalf.

Want to tell everyone to cheese and desist using your IP? Consider purchasing this mug or something else from the Trademarket. Bonus: all proceeds from all Trademarket items go to benefit The Playing Field Project!

Authentic Brands Group has sent cease and desist letters to stop Elvis-themed weddings. I guess they’re burning love!

Professional Concerns

I wonder if this company is worried about being bombarded with applicants for their senior legal assistant position now that the Colgate is open.

Applying for this job as associate privacy counsel might be the Highspot of your week!

Feel like you need your career to move to a new home? Consider working as counsel for Adobe.

This position as legal counsel could be a NICE change of pace for you.

Not to be overly dramatic, but you should perhaps consider applying to be a senior paralegal at Disney Theatrical Group.

If you score this job as business affairs counsel for MLS, I’d say you won a point. How many MLS games are won with just one point? Half of them? Also you’d have something this joke doesn’t have.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Why might Marvel contract with video game developers who had previously designed a video game that allegedly infringed their copyrights?

The family of the author of the article that inspired the first Top Gun movie is suing Paramount, alleging that Top Gun Maverick infringes the article.

New Apple trademark applications suggest that the tech company is getting into social justice.

How are you allowed to use competitors’ trademarks in your advertisements, including in your online ads? For more information about this topic, get your ticket for Alt Legal Connect, where Fross Zelnick attorney Richard Lehv will break down the issue for you. Use the code “newsletter” for a discount.

If you had high hopes for this cannabis trademarks webinar, you wouldn’t have been disappointed: the webinar lived up to its name and then some. Check out the recording here.

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