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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #286

Bri Van Til | April 26, 2022
2 min read


Join us for this ethics CLE webinar where former USPTO Office of Enrollment and Discipline (OED) attorney Emil Ali will walk you through ethical issues throughout the trademark lifecycle.

Need even more ethics credit? Check out this whole conference dedicated to ethics.

Your non-IP legal work may still land you in hot water with the USPTO’s OED.

Malicious Intent?

CNIPA held a press conference to discuss its progress in “cracking down” on “maliciously hoarded” and “maliciously registered trademarks.”

This entrepreneur claims he’d invented the Cyberbackpack, pitched it to Elon Musk, and begun taking preorders prior to Tesla’s trademark application for the name.

Infamous conspiracy theorist Alex Jones told a judge that he didn’t file for bankruptcy because he feared devaluing his trademarks.

Search the World Around

A ruling by the UK’s High Court highlights the importance of clearance searches and of keeping records of such searches.

For help with international knockout searches, read this great guest blog post.

Google has removed pirate site URLs from its search results in the Netherlands.

Searching for some help with TESS? Check out this articlethis basics webinar, and this advanced webinar.

Match Group—the owners of, OKCupid, and Tinder—has demonstrated ownership of the word “match” in Britain after successfully defeating Muslim dating site Muzmatch. The two dating sites’ names won’t Match now.

Professional Concerns

Global branding firm Addison Whitney—which instead sounds to me like a command in the game of Life that would then be followed by a little blue peg going into your car—is looking for a trademark analyst.

It is Paramount that you consider this position as IP counsel.

See this spot for corporate counsel? Come work with Dick’s and Jane. Okay, I don’t know if there’s actually a Jane working for the sporting goods store, but I’d like to think there is.

This is the Kind of senior counsel position you should be considering: I bet they’re all super nice there!

Brii Biosciences (no relation) is looking for senior IP counsel.

If you got this position as IP counsel for this tech company, you could say your future was looking pretty Sony.

Hello Fresh new job as marketing counsel.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Impossible Foods is suing a competitor for patent infringement of its plant-based burger. If you predicted the case to be Impossible to win, you’d be right however it turned out.

Trademark lawyers are the awesomest; read all about how amazing the community has been in forming and supporting Brand Action for Ukraine.

As Alt Legal’s resident English nerd, this article about the importance of proper punctuation in patent applications warms my heart. The only thing that would make it better would be if it were about trademarks. If you write that article, send it to me!

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