Alt Legal, Com Laude, and Seed IP Webinar:Right Side of the Dot: Claiming Your Brand’s Place in the Next TLD Round
Alt Legal Team | July 08, 2025
This webinar was recorded on July 24, 2025.
The internet’s name space is about to expand—big time. In April 2026, ICANN will open a new application window for Top Level Domains (TLDs), giving brand owners a rare opportunity to own the entire TLD and join the likes of .nike, .amazon, and .canon, and more. For less than the cost of a major ad campaign, a dotBrand lets you set the rules, enforce policies, and secure your company’s identity.
Join Alt Legal, Com Laude, and Seed IP for a webinar, “Right Side of the Dot: Claiming Your Brand’s Place in the Next TLD Round.” During this webinar, domain experts Ken Taylor (Com Laude) and Russ Pangborn (Seed IP) explain what dotBrands are, why they matter, and how legal teams can help companies prepare for the next round. The speakers especially address:
- What a dotBrand domain means for digital control, security, and customer experience
- How companies have used dotBrands to build loyalty, streamline navigation, and launch products
- Why now is the time to act—and why this opportunity might not come again
- What legal teams should know about eligibility, application timelines, and risks
- How to talk with internal stakeholders about the strategic value of dotBrands
View webinar recording here (free registration required.)
Download webinar materials here.
Speakers
Russell Pangborn
, Head of Internet Policy Practice at Seed IP Law Group
Russell Pangborn is the head of the Trademark and Internet Policy practice of Seed IP Law Group, based in Seattle, WA. His practice focuses on trademark and technology law, with expertise in trademark, copyright, internet policy, domain names, IP due diligence, enforcement, and litigation. Russ has been an intellectual property attorney for over 30 years, spending nearly half his career in-house at global technology leaders Microsoft Corporation and Intel Corporation. He served as the global head of trademarks at Microsoft and as a Senior TM Attorney at Intel. Russ is admitted to the Washington and California State Bars. Russ is a frequent speaker at various IP association and CLE events, was the co-founder of the annual McCarthy Symposium, “Trademark Law and Its Challenges.” He is active with the International Trademark Association (INTA), having served multiple terms on INTA’s Board of Directors and as a member of Association’s Executive Committee. Russ served as Vice President and Secretary of the organization and has participated in numerous INTA committees. He is presently on INTA’s Enforcement Committee. Russ is also active with ICANN, having served as a member of the Intellectual Property Constituency and was a founding member of the Brand Registry Group. He also participated in the Implementation Recommendation Team for ICANN as one of 18 industry experts charged with developing rights protection mechanisms to be implemented in connection with ICANN’s 2012 New gTLD Program.
Ken Taylor
, Business Development Director at Com Laude
Ken is the business development director for Com Laude, an ICANN accredited registrar and world-leading corporate domain portfolio management company. He has been involved with internet domains and intellectual property for 30 years. He helps advise multinational corporations and IP law firms in setting up enterprise solutions for strategic global registrations, gap analysis, security services (DNS, SSLs, Blocks), monitoring, enforcement, and dotBrands. Ken is the founder and former president and CEO of the well-known IP investigations company, Marksmen. He has been a member of the Intellectual Property Constituency at ICANN since 2001, served three terms on the Internet Committee at INTA, and three terms on the Cyberspace Team at MARQUES. He is a frequent speaker on domain issues and trademark investigations.