Skip To Content

Start typing and press enter to search

Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarCourting Public Opinion: Developing Survey Evidence

Alt Legal Team | August 31, 2023
2 min read

This webinar was recorded on October 18, 2023.

Whether you’re supporting or opposing allegations of likelihood of confusion, demonstrating secondary meaning, or arguing for cancellation of a mark, surveys can be powerful evidence to support a claim. However, the quality and objectiveness of a survey are critical, and designing an effective survey takes a particular skill set. In this webinar, trademark litigator and consumer survey expert Mike Keyes of Dorsey & Whitney leads you on an entertaining and enlightening journey into effective surveys. He walks you through principles of effective surveys and discusses specific cases in which surveys have played a critical role. In particular, he explains:

  • When a survey may be necessary or beneficial in trademark prosecution and litigation
  • How to successfully develop surveys to serve as evidence
  • How to present survey results to trademark examiners and the TTAB

View webinar record here.

Download the presentation materials here.



Mike Keyes, Partner, Dorsey Whitney

Mike Keyes is a consumer survey expert and IP litigation partner at Dorsey & Whitney in Seattle. He has litigated trademark and unfair competition cases for some of the most well-known companies in the world including TikTok, Beats Headphones, Viacom, Kraft Foods, Corona Beer, Abercrombie & Fitch, and Foot Locker. He is also an award-winning author, having won the prestigious JD Supra Reader’s Choice Award for his writings on trademark law. In addition to his national trial practice, Mike is a consumer survey expert, a member of the American Association of Public Opinion Research, and LinkedIn author of “Lanham Act Surveys for Lawyers,” a fun and informative resource that discusses use of survey evidence in federal courts, the TTAB, and other ports of call.

Switching is easy with free data migration

Request a Demoor sign up for a free trial

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.