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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Connect with Forward-Thinking Trademark Practitioners

Alt Legal Team | October 12, 2020
< 1 min read

Alt Legal Connect, a virtual conference on October 26th-28th, is designed to bring together forward-thinking trademark professionals for invaluable content about effective strategies for better firm operations and current and timely CLE-eligible trademark law content. 

The trademark practice track will feature some of the nation’s top trademark practitioners: Allison Ricketts of Fross Zelnick will share accounts of and insights into the USPTO’s post-registration audit program. Shabnam Malek and Amanda Conley of Brand and Branch will discuss the complicated status of trademark protection in the smoking hot cannabis industry. Ed Timberlake will sound off about nontraditional trademarks.Keynote sessions will feature Clio CEO Jack Newton explaining how to create a client-centered firm, Alt Legal CEO Nehal Madhani discussing the future of trademark law, and Above the Law founder David Lat detailing how to make your firm more diverse.

The conference also includes a firm operations track to help attorneys manage their practices, market their services, maximize profits, and more. Sessions in this track focus on real-world topics and advice presented by top attorneys who have successfully managed and scaled their own firms: Sonia Lakhany of Lakhany Law will lead a workshop on giving your firm its own “wow factor.” Kim Bennett of Bennet Law will moderate a panel discussion explaining how to create a steady income with subscription practices. Karima Gulick will lead a panel discussion about how to use digital marketing to grow your practice.

Added to the wonderful and informative content, Connect will also include games, networking sessions, cooking classes, and tons of great and exciting ways to connect with other top trademark professionals. For more information about sessions, please visit 

Lexology readers can use the code “lexology” (case-sensitive) for a 15% discount!

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