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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarKeeping IP in the IPAs: The Bitter Truth about Trademarks for Breweries

Alt Legal Team | November 09, 2020
2 min read

The craft beer business has boomed into a $29 billion market with over 8,000 “craft” breweries in the US. With 250,000 IPAs alone, names and branding have become a massive issue for these small and medium-sized businesses. The disproportionate ratio of TTAB decisions concerning beer or beverages attests to the scope of the problem. Seth Gardenswartz, co-founder of Blackgarden Law, leads this crisp and refreshing webinar. He begins with an overview of the craft beer industry and provides a flight of the issues facing it. Then he pours over the bitter challenges facing brewers and craft beverage companies and serves up a taste of the common issues you may encounter while working with these clients. Additionally, he provides some tips on how to develop a high gravity practice in the craft marketplace. Specifically, he covers:

  • What types of office actions are you most likely to receive
  • Which kinds of responses work and which are a waste of time (and client money)
  • How to do effective pre-filing clearance for beverages
  • How to help your clients develop a brand and name strategy
  • How to meet clients in your market

You can download the presentation here and watch the recording here (registration required).

Be sure to check out Seth’s curated craft beer list.

Speaker Bio:

Seth Gardenswartz

Seth Gardenswartz grew up in around entrepreneurs and often describes himself as a marketing and branding guy who went to law school. His specialties include trademarks, brand development, craft beverages, IP licensing, e-commerce, digital media, and general business law. Seth has spoken at the Craft Brewer’s Conference, is a member of the national Brewers Association, several state Brewers Guilds, and at least one Wine Growers Association. With his law partner Candice Owens, Seth co-founded Blackgarden Law. In addition to lawyering, he’s co-developer of a tech-flex office building and co-owner of Seth has represented and advised entrepreneurs on branding-related legal issues for over 15 years. When not practicing law, or gathering beverage specimens, he can be found roaming the trails of the mountain west on skis, bikes, or running shoes.

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