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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal IP News – Issue #248

Bri Van Til | July 13, 2021
3 min read

Geek out with Me

Looking to nerd out on transfer pricing and IP? Here’s an academic paper including a “generalized algorithm to systematically conduct comparability analyses” in just five steps.

Here’s an in-depth exploration of the use of the Wayback Machine in court proceedings. To get a quick primer on using the Wayback Machine and other tools for trademark use investigations, check out Tamara Rabenold’s workshop at Alt Legal Connect!

This self-ascribed CLE article is a detailed exploration of criminal IP violations.

When she’s researching for an upcoming presentation, Alt Legal Connect Speaker Ruky Tijani will tell you she’s geeking out. Just know that that means you’re in for a treat. Check out her interview here and the panel she’s on here.


Video game company Riot Games has released an album of royalty-free lo-fi beats gamers can include in their streamed videos.

How should the Mechanical Licensing Collective distribute unclaimed royalties?

Former royalty Harry and Meghan have been issued an office action on their trademark application for ARCHEWELL FOUNDATION.

What to Expect When You’re Connecting

“I’m pretty sure it’s okay” probably isn’t good enough when it comes to ethics compliance. Join us for this Alt Legal Connect session to make sure your marketing and advertising are ethics compliant.

What will business development look like when the pandemic is all over, and how can you utilize technology like CRMs to take advantage of it? Check out this wonderful Alt Legal Connect session to learn!

Creative demand letters can help stop infringing activity and even generate positive buzz. Or they can miss the mark entirely. Come to this session to learn what goes into effective demand letters so that the town crier doesn’t become the town decried.

Promoting social justice isn’t just for civil rights attorneys. Listen to this panel to learn how IP practitioners can help the cause. For a sneak preview, listen to Kimra Major-Morris talk about her panel. Sign up for Alt Legal Connect today for these great sessions and more. Use the code “newsletter” for a discount.

Professional Concerns

Say aloha to this job as associate general counsel for the University of Hawai’i.

I can think of OneMain Financial reason to take this job as assistant general counsel.

SharkNinja is looking for associate counsel for IP. Also, which do you think would win in a fight: the shark or the ninja?

Good grief. Schultz & Associates is looking for an IP litigator.

Said your cover letter to you when it saw this job listing, “CreateMe so I can apply to be general counsel for this technology company!”

Centric—which doesn’t specify what’s centric (customer-centric? tech-centric? eccentric?)—is looking for contract counsel.

This opportunity to serve as IP counsel is Major League.

If York looking for Reese’s to Kiss your current job goodbye, this sweet position as litigation counsel for Hershey might be right for you.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

This author argues that when it comes to screen adaptations of literary classics, fans can be divided into two groups: “all-in” and “well, maybe.”

Later this month the USPTO is hosting a celebration of the Lanham Act’s 75 anniversary.

In a post-Slants world, racial slurs can technically be trademarked, but they’re often too commonplace to qualify for trademark protection.

Do you think US patents stifle innovation? Tell Congress and the USPTO your thoughts to weigh in on potential legislation.

In case you missed it, check out the recording of Joshua Lenon’s tech webinar from last week. He discusses some real gems, including making better use of tech you already have.

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