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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal IP News – Issue #237

Bri Van Til | April 28, 2021
2 min read


Mistaken DMCA takedown requests have led to content being removed, and even sites owned by NASA and the BBC have been targeted.

The University of Massachusetts and Carmel Laboratories sued L’Oreal for patent infringement, but the company countered that the patents were “indefinite” and won, invalidating the patents.

Hasbro has lost its monopoly on the game after the EU General Court found the company acted in bad faith.

Nike is suing La La Land for allegedly knowingly manufacturing, producing, and selling fake Nike products.


Kobe Bryant’s estate appears to be changing strategies: it has ended its contract with Nike and filed some trademarks.

Looking to reform your practice to make it more profitable? Gravity Legal is hosting a webinar this week to give you tips.

Maybe this isn’t a Barbie world; it seems that the Rogers test is being supplanted.

This Is How We Do It

Here’s a sneak peek of just a few of the sessions we’re planning for you for Alt Legal Connect 2021 (including how to respond to office actions, how to maximize ROI, how to write creative demand letters, and more). Use the code “newsletter” for a discount.

If you want to shift credit card processing fees to your clients, here’s a how-to about that.

How can reviewing your client list help you improve your law practice?

If you don’t have a name for your firm yet or are considering rebranding, here’s a handy primer on the subject.

Professional Concerns

Boly Welch—which is a law firm, not the latest dance craze—is looking for a trademark associate.

If you got a job as patent counsel at this pharma company, would you GlaxoSmith(de)Kline all your other offers?

Cruise on over to this site to apply if you want to be IP counsel for a self-driving car service.

If your current job is Lam, consider applying to be IP counsel at this wafer fabrication equipment company.

If you were commercial contracts counsel for Signature Bank, do you think they would pay you interest every time you added another signature to the bank?

Samsung the praises of this position as senior counsel, so I thought I’d tell you about it.

Interested in being marketing and technology counsel for Peloton? Put the pedal to the metal and apply!

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Having a registered trademark, even one declared “incontestable,” may not be enough to protect a brand with limited sales in a small market.

HP, Facebook, and Microsoft are making select patents available to help develop low-carbon technologies.

With anti-Asian discrimination and hate crimes on the rise, what can your firm do to show your support of Asian-American people, organizations, and businesses?

The EFF is stepping in to support a student accused of copyright infringement for tweeting excerpts of software code.

Nothing Bundt Cakes has a trademark for the way they ice their cakes, so when a competitor used a similar pattern, they told them to bundt out of their business. And it worked. Piece of cake! (Or was that just the icing on the cake?)

Salesforce wants to own “FORCE,” or rather they want to force another company to change its name.

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