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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal IP News – Issue # 155

Bri Van Til | September 10, 2019
2 min read


BMW recently patented a motorcycle electric supercharger to increase the fuel efficiency of the combustion engine.

– A new patent application from Volvo seeks to move the head-up display device to the car’s roof.

Hyundai is suing parts manufacturing company Pantius for trademark infringement and false advertising for allegedly selling parts it claims are “genuine.”

Music to My Ears

– Attorney Ron Bienstock is representing over a dozen guitar manufacturers who are challenging Gibson‘s trademarked guitar body styles. Read more here.

– Pop singer Ariana Grande is suing Forever 21 for allegedly using a lookalike when she refused to agree to endorse the company.

– A New York judge ruled that Notorious B.I.G. was well within his right to use the phrase “party and bullshit” in a song, despite the phrase’s prior existence in a spoken-word piece by The Last Poets.

IP Policy and Practice

– This week the University of Arkansas is hosting a free Patent Bootcamp for women and minorities in STEM.

– This detailed look at China’s recent IP filing practices shows the country’s steady increase in IP protections in many key areas over the past few years.

– Responding to recent backlash, the USPTO has walked back requirements that trademark examiners verify applicants’ immigration statuses. Check out the official guidelines for examiners here.

– This month the USPTO is holding hearings about proposed increases to trademark application and maintenance fees, including an increase of up to 25% for new applications.

Odds and Ends

WeWork appears to have paid CEO Adam Neumann almost $6 million to license the word “We,” for which he has a trademark, but Neumann recently returned the money and granted the company use of the trademark.

– WTR lists this newly filed trademark application as the world’s largest. With over 10,000 items in 11 classes and a higher word count than novel Sense and Sensibility, it just may be. The application blows LoveFrom Jony’s notably large application out of the water.

– Google just applied for a patent for an AI-assisted baby monitor.

– A Delaware court found L’Oreal’s patent infringement against Olaplex willful and doubled L’Oreal’s $24.9 million penalty.

– Update: LeBron James’s trademark application for “Taco Tuesday” (mentioned in last week’s IP News) is facing opposition from an Illinois restaurant.

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