Skip To Content

Start typing and press enter to search

Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal IP News – Issue #115

Justin Wickersham | November 20, 2018
< 1 min read

Wild Wild Web

– Facebook’s new patent suggests the company may take ad targeting to a creepy new level.

– YouTube’s CEO has been outspoken against the EU’s efforts to revise its copyright directive. IMPALA, an indie label trade group, is pushing back in favor of the revisions.

– Check out this primer on the rise and legality of search engine advertising.

Magic Formulas

– Pfizer lost a long-running patent battle to extend rights in a pain medication with worth $5 billion a year.

– Tattoo and makeup artists don’t fit neatly into the art world or copyright law.

– A new lawsuit by L’Oreal may change the dupe culture of the beauty industry.

What Do You Think?

– If Mozart and Beethoven were alive today, would they be guilty of copyright infringement?

– Are food and beverage companies ready for the influx of cannabis-related patent filings?

– Are quilts protected by copyright?

 Odds and Ends

– Last week, an EU court ruled that the taste of a food product is not a work and thus not protectable by copyright.

– Ford has a plan for eliminating the new car smell: baking the car.

– An Arizona couple ran a website that offered free downloads of classic video games. They now owe Nintendo over $12 million.

– Will one Supreme Court case create an escape from another?

– A new TTAB ruling emphasizes the value of understanding the most important portion of a trademark.

Switching is easy with free data migration

Request a Demoor sign up for a free trial

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.