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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal IP News – Issue #115

Bri Van Til | November 20, 2018
< 1 min read

Wild Wild Web

– Facebook’s new patent suggests the company may take ad targeting to a creepy new level.

– YouTube’s CEO has been outspoken against the EU’s efforts to revise its copyright directive. IMPALA, an indie label trade group, is pushing back in favor of the revisions.

– Check out this primer on the rise and legality of search engine advertising.

Magic Formulas

– Pfizer lost a long-running patent battle to extend rights in a pain medication with worth $5 billion a year.

– Tattoo and makeup artists don’t fit neatly into the art world or copyright law.

– A new lawsuit by L’Oreal may change the dupe culture of the beauty industry.

What Do You Think?

– If Mozart and Beethoven were alive today, would they be guilty of copyright infringement?

– Are food and beverage companies ready for the influx of cannabis-related patent filings?

– Are quilts protected by copyright?

 Odds and Ends

– Last week, an EU court ruled that the taste of a food product is not a work and thus not protectable by copyright.

– Ford has a plan for eliminating the new car smell: baking the car.

– An Arizona couple ran a website that offered free downloads of classic video games. They now owe Nintendo over $12 million.

– Will one Supreme Court case create an escape from another?

– A new TTAB ruling emphasizes the value of understanding the most important portion of a trademark.

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