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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarUp in Smoke: How to Protect Cannabis Brands

Alt Legal Team | June 19, 2020
2 min read

During this webinar, Jessica Gonzalez explores the unique hurdles faced by hemp and cannabis companies given the federal and state dichotomy. This webinar focuses specifically on how to apply for a U.S. hemp/cannabis trademark while outlining the various challenges applicants may encounter involving the FDA, FDCA, 2018 Farm Bill and CSA. This webinar also breaks down what applicants and trademark attorneys should be aware of before filing and provides guidance on what to expect from hemp- and cannabis-related office actions.

This webinar is geared towards cannabis/hemp startup founders, marketing team members, trademark attorneys, and other individuals who will be responsible for or who are interested in learning about creating a strong IP portfolio in the hemp and cannabis industry.

You can can watch the video here.

Speaker Bio

Jessica Gonzalez currently serves as a Cannabis and Intellectual Property attorney at Bressler Amery & Ross, a multidisciplinary law firm with over 175 attorneys and offices in New Jersey, New York, Florida, Alabama and Washington, DC. Jessica also services as outside General Counsel for the national organization Minorities for Medical Marijuana and sits on the Policy Committee for the Minority Cannabis Business Association. Jessica also sits on the board of advisors for QA Canna, a quality assurance company based in NJ.

Prior to joining Bressler, Jessica was the co-founding partner at MGA Law PC, a boutique business law firm with a special focus on cannabis. As a cannabis attorney, Jessica Gonzalez helps clients navigate the legal cannabis and hemp industry in the tristate area. She has counseled start up and medium sized cannabis/CBD companies on various matters, including corporate entity set-up, state and local compliance, private offering documents and applications for state cannabis licenses.

Jessica also counsels corporate and individual clients on intellectual property procurement, prosecution, protection, and enforcement for domestic and international trademarks. As a cannabis advocate, Jessica has presented on both the municipal and state level on topics such as social justice/social equity, IP protection, cannabis legislation, state and federal banking and state cannabis licensing.

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