Alt Legal WebinarMark to the Future: Predictions for AI's Impacts on Trademark Practice
Alt Legal Team | November 18, 2025
AI tools are changing the way trademark professionals work—from how they search and monitor to how they evaluate and enforce. But those same tools are also raising tough questions about accuracy, accountability, and the role of human judgment.
Join Alt Legal for a webinar on Thursday, January 15 at 11:00am (ET) where Alt Legal Head of Community Bri Van Til will conduct an interview with Professor Daryl Lim (Penn State Dickinson Law) and He Jing (Partner at Gen Law in China) to explore how AI is reshaping trademark practice in the U.S. and China and where the biggest opportunities and risks lie. They’ll discuss how AI is being used for:
- Creating search queries for trademark databases
- Evaluating image comparisons
- Automating and assisting brand clearance
- Detecting counterfeits and verifying authenticity
- Generating brand names and logos
Everyone who’s registered for this webinar will receive an email with a link to the recording.
This webinar is pending CLE approval for 1 hour in 60-minute states and up to 1.2 hours in 50-minute states. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/
Register here.
Speakers
Bri Van Til
, Head of Education and Community at Alt Legal
Bri Van Til is Alt Legal’s Head of Education and Community and resident English nerd. She authors the popular _I ♡ Trademarks Newsletter_, where she attempts to educate trademark practitioners about IP and legal practice news while cramming in as many puns as possible. Bri also hosts Alt Legal’s monthly webinar series, leads the Trademark Administrators’ Exchange (TMAE) and Trademark Professionals’ Exchange (TMPE), and plans and hosts Alt Legal’s educational events. As a former English instructor, Bri puts the commas where they go in Alt Legal’s writing. She loves semicolons and em-dashes and is an ardent supporter of the serial comma.
Daryl Lim
, Law Professor and Associate Dean at Penn State Dickinson Law
Daryl Lim is the H. Laddie Montague Jr. Chair in Law and Associate Dean at Penn State Dickinson Law, where he leads the school’s Intellectual Property and Innovation Initiative. In addition to his academic leadership, he has advised the World Intellectual Property Organization and consulted on billion-dollar disputes, including a $400 million pharmaceutical licensing deal and semiconductor litigation worth $1.4 billion. Frequently tapped by practitioners, policymakers, and global companies, Daryl bridges law, business, and technology with practical insights on trademark, patent, and antitrust strategy. He speaks regularly at practitioner forums such as the Practising Law Institute, Marcus Evans IP Law Summit, and Fordham IP Conference.
Jing He
, Partner at Gen Law Firm
Jing He is the founding partner of GEN Law Firm in Beijing, with 25 years of experience in intellectual property, antitrust, regulatory, and policy advocacy work. Beginning his career as a patent attorney in Silicon Valley before returning to China, he has guided clients through high-stakes disputes and transactions, including FRAND rate-setting, chemical patent injunctions, bad-faith trademark litigation, and major licensing deals in semiconductors and wireless communications. Recognized by Chambers, Legal 500, WTR 1000, IAM, and numerous other leading directories, Jing He also advises industry associations and government bodies on IP and policy reform. He is admitted in both China and California and earned his J.D. from the University of Notre Dame and his LL.B./B.Sc. from Peking University.