Alt Legal WebinarFranchise with That?: Strategies for Maximizing Brand Value
Alt Legal Team | September 03, 2025
This webinar was recorded on November 13, 2025.
Franchise systems rely on trademarks not just as brand assets but as the legal foundation for nationwide growth. As brands expand across state lines—especially in retail and service sectors with mall or multi-unit presence—their trademark strategy must align with both USPTO requirements and franchise regulatory frameworks.
Join Alt Legal for a webinar, “Franchise with That?: Strategies for Maximizing Brand Value.” This webinar walks trademark professionals through the key issues that arise when franchisors seek to scale, from FDD disclosure and quality control to licensing, enforcement, and geographic expansion. Franchise attorney Brian A. Lincer guides attendees through practical considerations for protecting, disclosing, and defending marks in complex franchise systems. Topics include:
- Mall rights reserved: preserving trademark rights across multi-unit and shared retail spaces
- Full disclosure: aligning FDD Item 13 disclosures with your trademark portfolio
- License to fill: structuring license agreements to maintain valid use
- State of the mark: resolving priority conflicts during multi-state expansion
- Control issues: enforcing trademark standards across franchise operations
- Everyone who’s registered for this webinar will receive an email with a link to the recording.
View webinar recording here (free registration required.)
Download presentation materials here.
Speaker
Brian Lincer
, Franchise Lawyer & Partner at The Internicola Law Firm
Brian Lincer is a trusted legal advisor to emerging and growth-focused franchise brands. As Managing Partner at The Internicola Law Firm, Brian leads the firm’s legal team in delivering franchise compliance, legal infrastructure, and brand protection strategies that support long-term growth and scale. With extensive experience in franchise law, intellectual property, and transactional matters, Brian represents both new and established franchisors across the country. He works closely with clients to structure legally compliant franchise systems, develop and register FDDs, negotiate transactions, and protect brand assets—including trademarks, licensing rights, and intellectual property. Brian also provides strategic counsel on licensing and distribution models, helping clients evaluate alternative growth strategies and maintain legal alignment with evolving business goals. Known for his precision, responsiveness, and commitment to client success, Brian plays a central role in helping franchisors build systems that are both legally sound and growth-ready. He is frequently sought after by founders and leadership teams who value clear communication, trusted legal guidance, and results. Brian regularly advises clients as part of the firm’s Franchise Growth Counsel program—delivering fast, proactive legal support that aligns with franchise deal flow, brand strategy, and compliance requirements.