Franchise systems rely on trademarks not just as brand assets but as the legal foundation for nationwide growth. As brands expand across state lines—especially in retail and service sectors with mall or multi-unit presence—their trademark strategy must align with both USPTO requirements and franchise regulatory frameworks. This webinar walks trademark professionals through the key issues that arise when franchisors seek to scale, from FDD disclosure and quality control to licensing, enforcement, and geographic expansion. Franchise attorney Brian A. Lincer guides attendees through practical considerations for protecting, disclosing, and defending marks in complex franchise systems. Topics will include:
- Mall rights reserved: preserving trademark rights across multi-unit and shared retail spaces
- Full disclosure: aligning FDD Item 13 disclosures with your trademark portfolio
- License to fill: structuring license agreements to maintain valid use
- State of the mark: resolving priority conflicts during multi-state expansion
- Control issues: enforcing trademark standards across franchise operations
View webinar recording here (free registration required.)
