Jayne Durden is a seasoned trademark attorney and solicitor. She has worked in large and boutique law firms in the US and Australia. At those firms, Jayne helped in-house legal counsel and brand managers develop strong brands, supported by strategic trademark filing strategies and strong and effective team structure to support this. For 7 years, she worked at CPA Global, where she led the solutions architecture group. Jayne now consults for law firms and providers that are looking to transform the IP legal space.