Elyssa LeFevre Chayo aka "Lys" is the founder and CEO of Firm Forward, a legal marketing and business development agency located in Houston, Texas. Lys's background is a combination of international business and intellectual property. She worked in corporate legal departments—managing IP portfolios and hiring outside counsel—before switching sides to work with IP law firms to help them grow revenues and get new clients. In 2014, Lys opened Firm Forward so she could share her experience and know-how with law firms everywhere. When she's not advising clients, Lys loves hiking, chocolate, and answering random questions on Quora.