Trademark Practice


CLE Approved

Traversing the Universe of Global Trademark Protection

11:50 AM - 1:00 PM ET

For many brand owners, the idea of protecting their trademarks outside the U.S. can be daunting. During this presentation, Lydia Gobena of Fross Zelnick will walk you through best practices for securing trademark rights around the world. She will explore basic differences between USPTO practices and those of trademark offices outside the US, including:

  • Understanding formalities that are associated with trademark filings internationally
  • Navigating the world of use requirements, both at filing and after registration
  • Taking advantage of international treaties
  • Understanding examination differences
  • Strategies for overcoming refusals
  • Trademark license recordals


Lydia Gobena

Partner at Fross Zelnick Lehrman & Zissu