Firm Operations


The Wow Factor: Differentiating Yourself and Your Legal Practice

2:15PM - 3:25PM (ET)

In this BYOL (Bring Your Own Laptop) workshop, Sonia will teach her own signature Wow Factor methodology of building her personal and firm brand to become one of the most well-known trademark attorneys in the field. Attendees should come prepared to work through exercises on their laptops and will leave with a finished plan for designing their own Wow Factor.


Sonia Lakhany

Founder of Lakhany Law, PC