Firm Operations


Putting the Buzz Back in Blogging: New Tips for a Mature Medium

4:40 PM - 5:50 PM

Blogging has been around for decades, making it the equivalent of a great-grandma in internet years. Writing and publishing a blog still remains a vital part of a lawyer's reputational presence and marketing strategy, but the medium has changed substantially in recent years. The techniques that worked a decade ago—like writing daily, keyword-laden posts purely for SEO—aren't necessarily as effective as they once were. In this session, famed attorney, author, and blogger Carolyn Elefant will discuss the following:

  • The benefits of blogging
  • How to make blogging the foundation of a robust marketing portfolio
  • Tips for complying with onerous legal ethics rules
  • How to ensure online privacy and consumer protection
  • Ways to help your blog generate the buzz it deserves


Carolyn Elefant

Founder of Law Offices of Carolyn Elefant, PLLC