Firm Operations


From Handshakes to Elbow Bumps: Tools, tips, and technology for winning new business in the #NewNormal

1:20 PM - 2:30 PM ET

During the pandemic, face-to-face business development interactions initiatives were next to impossible. While that was challenging, it also had the benefit of forcing attorneys to embrace essential technology. Now firms have a unique opportunity to position technology as a competitive differentiator. For firms to compete in this #NewNormal world, they will need to invest the right resources in the top technologies to help retain clients and win new business, and the firms that invest now will be able to win new business in uncertain times and will be positioned for greater success in the future. In this presentation, Chris Fritsch of ClientsFirst Consulting will explore key marketing and business development technology that smart firms are investing in now to enable effective outreach, enhance relationship building and competitively position the firm. Topics will include:

  • CRMs for marketing
  • ERMs for relationship intelligence
  • Pipelines for opportunity tracking
  • Activity tracking to enhance coordination
  • Getting and keeping lawyers engaged with technology


Christina Fritsch, JD

BD Technology Consultant and Founder of CLIENTSFirst