Trademark Practice


CLE Approved

Everything You Always Wanted to Know About Nontraditional Trademarks (But Were Afraid to Ask)

11:00AM - 12:30PM (ET)

From trademarks protecting the color magenta, the smell of Play-Doh, and a duck march, applications to register nontraditional trademark appear to have been on the rise in the past few years. Twitter loudmouth and former USPTO trademark examiner Ed Timberlake will offer some insights into the past and future of nontraditional marks and give practical suggestions for successfully prosecuting applications to register such marks at the USPTO.


Ed Timberlake

Founder of Timberlake Law