Alt Legal Blog

Latest Blog Posts

• Q&A With David Postolski: Responding to Generic and Descriptive Office Actions

  Alt Legal Team  |  February 11, 2021 7 min read

  Following our webinar with David Postolski, Who You Calling Generic?: Responsing to Generic and Descriptive Office Actions, we received a number of questions from our aud...

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• Restoration by Modernization: How the Trademark Modernization Act of 2020 Supports Consumer Expectations and Promotes Access to Justice

  Rukayatu Tijani  |  February 04, 2021 11 min read

  Trademark Law is getting its groove back. On December 27, 2020, trademark law stepped into the modern era, finessing its 74-year-old body of laws into something for the b...

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• Alt Legal Webinar: Who You Calling Generic?: Responding to Generic and Descriptive Office Actions

  Alt Legal Team  |  January 31, 2021 3 min read

  As the US Trademark Register becomes increasingly crowded and costs to develop a fanciful or arbitrary trademark can be astronomical for a small business, many brand owne...

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• Alt Legal IP News – Issue #224

  Bri Van Til  |  January 27, 2021 2 min read

  Pearl Jamm was a Pearl Jam cover band until they received a cease-and-desist letter. They're still Alive, though, and their lead singer (whose name, sadly, is not Jeremy)...

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• Alt Legal IP News – Issue #223

  Bri Van Til  |  January 20, 2021 2 min read

  A court in China has said Amazon can't use its AWS (Amazon Web Services) logo. What good are letters of consent in China? Here's an overview of consent agreements in the ...

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• What the 2(f)?: Demonstrating Acquired Distinctiveness

  Jeffrey Turben  |  December 24, 2020 8 min read

  Pursuant to §2(f) of the Trademark Act, trademark applicants may register descriptive marks to the Principal Register if they are able to demonstrate acquired distinctiv...

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