I ♡ Trademarks Conference RoundtablesThread Carefully: Overcoming Your Law Firm's Social Media Hurdles
Alt Legal Team | January 03, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
Social media has become a vital tool for law firms to engage with clients, build brand recognition, and share thought leadership. However, managing a professional and compliant presence on platforms like LinkedIn, Threads, and Instagram requires balancing creativity with legal and ethical considerations.
In this roundtable discussion, Paulina Rius (Macdonel Cuesta, Mexico) will lead a conversation on strategies for leveraging social media effectively while navigating the unique challenges faced by legal professionals. Whether you’re just starting out or looking to refine your approach, this session will provide actionable insights to help your firm thrive in the digital age. Participants will discuss:
- How to create engaging, professional content tailored to different platforms
- Key ethical and compliance considerations for law firms on social media
- Tips for managing risk, including client confidentiality and disclaimers
- Best practices for responding to online comments and reviews
- How to measure and optimize the impact of your social media presence
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Paulina Rius
, Senior Counsel at Macdonel, Cuesta, Llaca y Esquivel Abogados
Paulina Rius is Senior Counsel at Macdonel, Cuesta, Llaca y Esquivel. As an experienced IP & Entertainment attorney, Paulina holds LL.M.degrees in Patents, Trademarks, Copyright, and Entertainment Law from prestigious universities in Spain. She has extensive experience working with law firms in Mexico and internationally and has been a professor at Anáhuac University since 2010. Paulina is a member of ASIPI, CANACINE, and INTA, where she serves on the Brands and Sustainability Committee. Passionate about giving back, she has collaborated with organizations promoting blood donation, autism awareness, and other social causes. With a diploma in Nonprofit Organizational Management and a dedication to innovative solutions, Paulina brings expertise and enthusiasm to every project.