I ♡ Trademarks Conference RoundtablesCheap Frills: Making the Most of Reduced Resources
Alt Legal Team | January 09, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
We’ve all faced the challenge of tighter budgets, smaller teams, and ever-increasing demands. In this interactive roundtable, Marlena Champagne, Senior Manager of Trademark Protection at Fresenius Medical Care, will lead an open discussion on maximizing resources without compromising quality. Attendees are invited to share real-world strategies, tools, and experiences that can help prioritize effectively, maintain high standards, and optimize operational workflows. In particular, participants will discuss:
- Key considerations for balancing quality and cost
- Approaches to allocating resources efficiently
- Methods for identifying automation or outsourcing opportunities
- Tips for maintaining trademark protection with a lean team
- Collaborative tactics for collective learning and growth under constraints
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Marlena Champagne
, Senior Manager of Trademark Protection, Fresenius Medical Care
Marlena Champagne is the Senior Manager of North America Operations and Trademark Protection at Fresenius Medical Care, a leading provider of products and services for individuals with renal diseases. With over 13 years of experience in the Intellectual Property arena, she is a seasoned IP Professional specializing in trademarks, domains, copyrights, trademark enforcement, strategic brand protection and related brand management. Her career has been dedicated to safeguarding the intangible assets that define and distinguish businesses in a competitive marketplace.