I ♡ Trademarks Conference RoundtablesScents of Direction: Charting a Path for Nontraditional Marks
Alt Legal Team | February 20, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
Nontraditional trademarks—spanning scents, sounds, tastes, colors, and more—challenge the traditional notions of what can be protected. In this interactive roundtable, Alt Legal’s Lauren Amanda Adler will lead a deep dive into the types of nontraditional marks, the jurisdictions that recognize them, and the unique hurdles practitioners must clear to secure and enforce these registrations. Attendees will explore how functionality, distinctiveness, and evolving office practices affect nontraditional mark strategies worldwide. In particular, participants will discuss:
- Identifying the five senses in trademark protection
- Examining which jurisdictions accept different types of nontraditional marks
- Navigating common obstacles to registrability, including the doctrine of functionality
- Overcoming enforcement challenges when traditional search and monitoring methods fall short
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Lauren Amanda Adler
, VP of Strategy & Special Projects, Alt Legal
Lauren Amanda Adler has been helping attorneys practice more efficiently for more than 20 years. After working in the legal departments of the National Hockey League and the National Basketball Association and practicing in the corporate department of Proskauer in New York, she transitioned to legal tech. She is now the VP of Strategy & Special Projects at Alt Legal, where she works with IP professionals practice more efficiently and leverage the newest technologies to streamline essential processes.