I ♡ Trademarks Conference RoundtablesSquat’s the Matter?: Preemptive Registrations to Prevent Trademark Hijacks Abroad
Alt Legal Team | January 02, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
Determining when to register trademarks beyond domestic borders can be a game-changer for brand protection—especially in first-to-file jurisdictions like Mexico, where early action is crucial. In this interactive roundtable, Marco Antonio Tena (Vega Guerrero Asociados) will examine key considerations for international filings, from navigating first-to-file jurisdictions to implementing trademark monitoring services before squatters can step in. Participants will learn strategies to help their clients secure global brand rights, minimize disputes, and stay one step ahead in a competitive marketplace. Topics will include:
- Timing and tactics for filing abroad, with a focus on first-to-file jurisdictions
- Monitoring services to protect brands and preempt squatting
- Differences in local requirements—especially where no use in commerce is required
- Essential tips for building a proactive, global trademark strategy
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Marco Antonio Tena, Director of IP, Vega Guerrero Asociados
Marco Antonio Tena is the Director of Intellectual Property at Vega Guerrero Asociados, a Chambers and Partners highly-rated law firm in Mexico with a growing IP practice. With extensive expertise in intellectual property litigation, Marco has developed a preemptive approach to IP protection that helps clients navigate global registration strategies and avoid disputes. He is a trusted advisor in trademark and patent registration, enforcement, and monitoring, with a keen focus on protecting clients against trademark squatters and other IP risks. Marco regularly shares his expertise at international forums, ensuring his clients benefit from the latest trends and best practices in the global IP landscape.