I ♡ Trademarks NewsletterIssue #477
Bri Van Til | April 21, 2026
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I’m So Confused
Pizza joint Wild Tomato is suing Wild Man for trademark infringement. I know I’m constantly confusing men for tomatoes, personally.
The LDS church is asserting its trademark rights over the word MORMON.
Rapper G Perico is suing Coach, alleging their new “This is a Coach T-shirt” merchandise infringes his THIS IS A BLUE T-SHIRT trademark.
Here’s a handy attempt to clarify dilution and confusion in trademarks.
What’chall China Do
In case you haven’t heard, China has drafted amendments to its trademark law.
Join us for this webinar later this year to learn more about the draft amendment, how it’ll change filings in the country, and what this all means for you.
In part of its push to increase IP protections, China is working on guidelines for disputes about AI.
The Supreme People’s Court in China has issued guidelines for assessing damages in IP infringement lawsuits.
Standing Upright
A doll collector tried to oppose a trademark registration for RAPUNZEL on the grounds that the term should be free for all to use. The case was all tangled up in legal proceedings, but the TTAB said nah, the CAFC agreed, and SCOTUS opted not to weigh in. They all said that as a consumer, she doesn’t get a say here.
When can the Lanham Act help someone sue for false advertising?
Why are US courts deciding anything about Mexican artist Frida Kahlo’s IP? Well, when someone in Florida starts sending allegedly false cease-and-desist letters, it muddies all the waters.
Professional Concerns
I bet getting this job as a senior trademark paralegal at Apple will poison other jobs for you.
Feeling like your current job is a train wreck? Trade that for a shipwreck. Apply to be IP counsel at Crusoe. Actually, I don’t think it’ll be a wreck at all. You’ll just be on an amazing paradise island. Only, like, not by yourself. I think they were going for the innovation thing with the name, and I’m sure it’s a lovely place. If you end up there, let me know!
If you get this job as senior manager of games licensing at Netflix, do you think they’ll let you binge watch all the training videos at once? If so, will they ask if you’re still there?
Chase your dreams. If your dreams involve being a marketing attorney.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds & Ends
In case you haven’t heard the amazing news, WebTMS and CedarIP are now part of Alt Legal. Expect even more fabulous innovations to come from this!
Various trademark applications for Bill Belichick’s catchphrases plus (Bill’s Version)—filed by his girlfriend, Jordan Hudson—have been published for opposition. What they’ll do with marks for the likes of DYNASTY (BILL’S VERSION) is anybody’s guess.
Nearly 120,000 authors are vying for their share of the $1.5 billion Anthropic copyright infringement settlement.
Here’s an explanation of Schedule A litigation and its effectiveness for online enforcement.
I always love a good client-focused resource, like this explanation of whether or not to get counsel involved when sending a cease-and-desist letter.