I ♡ Trademarks NewsletterIssue #476
Bri Van Til | April 14, 2026
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Start Me Up
Microsoft is launching an IP co-sell platform to help small business sell their software.
If you missed our webinar last week about the Amazon Brand Registry and enforcement on the platform, you can watch the recording here.
I shared an article a few weeks ago about the value of intangible assets; small businesses may be able to use such assets as collateral for loans.
Colorado is working on legislation to make it easier for artists to protect their IP.
Strategy
Influencers and brand ambassadors can have a valuable role in the growth of a company. What role should they have in the company’s strategy?
We all know this, but it’s worth reminding clients and prospects about the importance of considering trademark use from day one.
This article assesses enforcement strategies for addressing copyright infringement.
Let’s Take (Brand) Action
Read all about the fabulous things Brand Action has done to support people in times of crisis.
Don’t miss Brand Action in London; buy your tickets today! Or buy a non-attendee ticket if you can’t make it but still want to help.
Help Brand Action raise enough money for 5000 meals in honor of their 5th year. If you don’t have a team, join team blue!
Professional Concerns
If you love docketing as much as you love trademarks, come join the team at Alt Legal; we’re looking for a trademark docketing specialist.
Your career could really climb if you got this job as VP and general counsel at Fuji. It’d really be summit to achieve.
I don’t imagine your salary would see Xponential growth if you took this legal counsel position, but your expertise might.
Who are you to judge trademark matters? Perfect, perhaps. Apply to be a deputy chief administrative judge at the USPTO.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds & Ends
This headline about IP board games definitely had me excited for an adventure navigating the USPTO backlog, overcoming office actions, and more. It’s actually about board game versions using licensed IP, which is interesting and all but not what I was hoping for. So now I challenge you to make that game and send me a link to it to put in this newsletter!
It ape-ears that Yuga Labs and Ryder Ripps have settled their longstanding trademark battle.
Prince’s estate and Apollonia have settled their trademark infringement lawsuit.
If you’re going to be in London next month, schedule time to meet with the Alt Legal team either at booth 1630 or at our office in Central London.