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Alt Legal Blog

Your source for news, updates, and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #475

Bri Van Til | April 07, 2026
2 min read

Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP.

By Design

We’re proud to release a new matter type specifically for docketing designs.

This webinar recording can tell you more about design patents. Don’t worry: they’re not like, you know, the other kinds of patents.

Zippo used its 3d trademark registration to invalidate a design registration in Turkey that it alleged infringed its marks.

Can’t Place It

South Korea’s IP office is rolling out the K-Brand certification mark to help verify the authenticity of Korean products.

The EU is feta up with all the confusion around its foods, so they’re weighing GIs, tariffs, trade negotiations, and more. If they end up extending GI protections abroad, they might send some cheese & desist letters.

Germany and Slovakia have gotten GI registrations for KRÄUTERHEFE and LIPTOVSKÁ BRYNDZA, respectively. I was going to make a cheesy joke here, but I decided to spare you.

Learn all about geographical indications by joining us for our next webinar.

Liability and Order

Might Taylor Swift’s reputation for being trademark savvy be a liability in her pursuit of a trademark for LIFE OF A SHOWGIRL?

What actions are platform providers liable for, and to what extent? Join us for this webinar to find out.

Some are finding humor in Anthropic’s newfound concern about IP since accidentally leaking the source code for Claude.

Nike has been awarded $11 million in a lawsuit against not a manufacturer but an influencer whom they claimed encouraged counterfeiting. The case demonstrates that “For influencers, if their platform drives sales, it can also drive liability.” In other words, just don’t do it.

Professional Concerns

Wilson Gunn apply for this IP administrator job, and you should, too.

I’m Pelton you with constant reminders to apply for this law firm administrator role at EMP&A.

I don’t know if you’ll find an another listing for contracts counsel that’s Eqvilent to this one.

Cook Alex—no, wait, don’t do that! But do join this firm as an associate.

Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!

Odds & Ends

The USPTO has a new AI-powered image search tool in beta. See more updates here.

Lawyers getting in trouble for their use of AI has gotten so bad that the general news is covering it.

Does the refusal to add entries for certain goods and services to the USPTO ID Manual amount to discrimination?

Don’t miss this webinar on Thursday, where former Amazon seller turned trademark attorney Mario Simonyan will tell you all about the Amazon Brand Registry and guide you through enforcement on the site.

It’s all fun and games until someone messes with Toys “R” Us Canada’s trademarks. Maybe we should rename them Toys ® Us.

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