I ♡ Trademarks NewsletterIssue #469
Bri Van Til | February 24, 2026
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A Recipe for Dispute
This tale of a small Halal restaurant in Pennsylvania is a good reminder of why it’s better to talk to an attorney before investing in business name.
An IP scholar has broken down why Smucker’s and Trader Joe’s are in a jam.
A restaurant owner in Texas named her wings joint after the planned community in which it’s located: Sienna. Now she says the Sienna Property Owners Association wants her to sign a coexistence agreement.
Patrick Mahomes and Travis Kelce launched their steakhouse, 1587 Prime, earlier this year, but now the owners of 1587 Sneakers have a number of concerns with that.
Let’s Trade Secrets
Listing your software’s components isn’t enough to prove a trade secret, says the Seventh Circuit.
To claim trade secret protection, it’s crucial to clarify what’s proprietary and what’s common knowledge. If only they’d specified that it had to be secret.
Three Iranians have been charged with stealing trade secrets from Google.
The Ball’s in Your Court
Newcastle United—that’s a UK football club, my fellow Americans—has filed a trademark application for HOWAY THE LADS, leading to some concerns other businesses will be able to use the phrase for merch.
The WWE has filed trademark applications for TRISTAN ANGELS and DORIAN VAN DUX, presumably for new wrestlers.
Prediction market Kalshi has been asked to remove references to March Madness from the platform.
Professional Concerns
This trademark paralegal gig at Walgreens is just what the doctor prescribed.
Quit sinking your time into a job where you aren’t appreciated: apply for this law clerk position at Kohler instead.
Nanobiosym—which may just be an excerpt from a teacher’s lesson on prefixes—is looking for general counsel.
I heard that AudioStack is looking for counsel.
This company wants Axxess to great counsel, so I think you should apply.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds & Ends
This fabulously punny article title breaks down the brass tacks of Xzibit’s trademark row with his ex-wife.
President Trump has filed trademark applications for DONALD J. TRUMP INTERNATIONAL AIRPORT. A spokesperson for the Trump Organization said that there will be no licensing fees associated with the move because he “is willing to provide this right to his hometown county at no charge.”
Bytedance is going to delay the launch of Seedance 2.0 after the copyright infringement concerns we mentioned last week.
Looks like AI’s been having hallulus again. What are hallulus, you ask? Watch Shrinking. Seriously. It’s adorable.
This exploration of the CeramTec trademark infringement claim offers some lessons about how to transition from patents to trademarks.