I ♡ Trademarks NewsletterIssue #466
Bri Van Til | February 03, 2026
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The Bot Thickens
Specialized, autonomous, agentic AI is ramping up in popularity, and legal professionals need to be familiar with it to help guide clients.
Cooperating with clients to build brands has always been important, and now in the age of AI, it’s even more so.
Google is facing trademark infringement claims because of the expansion of its Gemini brand.
The Solicitor General wants SCOTUS to deny hearing the appeal in Thaler v. Perlmutter, which hinges on whether products of AI can receive copyright protection. For more about this issue, watch this webinar recording where Thaler’s attorney, Ryan Abbott, explains the current state of protections.
The Learning Curveball
Many people have written to ask if we’re hosting the I ❤️ Trademarks Conference again this spring. We are not, but this conference looks to be a blast, and look for an announcement soon about our upcoming TMAE Summit!
The House is considering legislation that would allow copyright owners to find out if their publications were used to train AI models.
This webinar about IP in the energy sector could be educational for you, and this is a great example of the type of content you can use to generate leads.
Come join us this Thursday for a webinar about deepfakes and about the IP frameworks that can be used to protect your clients from this potentially destructive media.
Book It
The heirs to graphic novelist Will Eisner’s estate are selling the rights to his works.
Do VPNs break copyright borders?
Anthropic’s strategy to avoid copyright infringement by purchasing used copies of books, scanning them, and then destroying the originals was at least novel.
Back in the ’30s and ’40s, comic book publishers threw together “ashcan comics” so they could secure trademarks for the series titles. Fascinating stuff!
Professional Concerns
Harness the power of your law school education to help you thrive in this litigation associate position.
Stop horsing around and apply for this brand protection specialist position at the US Polo Association.
Howard Kennedy apply for this UK trademark attorney position? Same way you would: online.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds & Ends
Alt Legal customers: did you know that we can customize your reminders, set custom status checks, and more for you? And we never charge you for support, obviously. Contact the support team for help!
What does the Lady Gaga case about MAYHEM suggest about the courts’ evolving interpretations of the Rogers test?
Over and over again we’re reminded that while patent folks might like to focus on the science and technology, word choices can make a huge difference, as evidenced by this Hulu patent infringement suit.
Google engineer Linwei Ding has been found guilty of stealing Google’s trade secrets to benefit Chinese tech companies.