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Alt Legal Blog

Your source for news, updates, and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #452

Bri Van Til | October 07, 2025
2 min read

Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP.

That’s My Name, Too!

Artist Daddy Yankee is in a trademark battle with his ex-wife over the rights to his name.

TRUMP BURGER in Texas is embroiled in a trademark infringement lawsuit, but not from whom you’d think. I’m kind of speechless about this one, friends.

Erika Kirk, Charlie Kirk’s widow, has filed trademark applications for his name and signature. Turning Point USA has also filed applications related to his name, as has at least one rando.

This fashion designer named her company after herself and then sold the rights. It’s interesting what she’s done since the line was canceled.

Take It Back

After last month’s Barrel rollback, Cracker Barrel is terminating its agreement with the marketing agency that led its famously failed rebranding effort.

This article about OpenAI’s walking back of its copyright opt-out policy has a fabulous title. And also good info about the issue. But if you’re here for the puns, make sure to click the link.

If you care about patents—and its okay to, even if you 💜 trademarks—IP Watchdog Founder Gene Quinn is begging you to file an amicus brief in this case he says “will destroy the U.S. patent system” if not overturned.

Some Kind of Wonderful

Thanks to Brand Action, World Central Kitchen feels like an extension of the trademark community. Read WTR’s fabulous writeup of the org, including how they partner with Brand Action, here.

The Delhi High Court has temporarily blocked FENKIND, DICKIND, or any other mark like that because they’re too close to MANKIND’s family of brands. Trademarks are supposed to be one of a KIND.

IP litigation can be brutal, so a statement like this “Patent Non-Aggression Pledge” seems reasonable and kind.

Professional Concerns

What’s the clearance (analyst), Clarence? Is anyone else old enough to get the reference? Anyway, NBCUniversal wants one of those (a clearance analyst, not specifically someone old enough to get my references).

K, folks: J. Crew has an opening for an IP paralegal, and you have to C it.

This senior trademark paralegal position will almost certainly Align with your career goals.

If you get this job as junior trademark associate, you can call the next stage of your life your (Fenwick &) Westward expansion.

Do you ever read firm names and imagine they’re sentences or parts of sentences? Davis Wright Tremain and tell him we have an opening for a trademark paralegal. Surely it isn’t just me.

Fifteen minutes could earn you 15% more money if you switch to working at Geico as associate counsel. Or it might not. I don’t know.

Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!

Odds and Ends

Here’s something about Jimmy Kimmel that’s different from the news elsewhere: hear all about George Santos’s copyright infringement claims against him.

Check out this write-up and these photos from TMAP last week!

In honor of Latino Heritage Month, read about why trademarks matter to that community.

The USPTO is set to lay off 1% of its workforce in response to the current government shutdown. It’s also closing its office in Denver.

Don’t miss our webinar about co-existence agreements on Thursday.

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