I ♡ Trademarks NewsletterIssue #447
Bri Van Til | September 02, 2025
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In Deep(fake) Trouble
Bills targeting deepfakes have been signed into law in Michigan.
A bipartisan group of attorneys general is attempting to stop deepfake pornography by banning credit card payments for the content. It’s unclear if the move has come because Taylor Swift’s fans are up in arms about deepfakes of the celebrity.
Deepfakes of CEOs are apparently getting better as AI technology is allowing for the instant recreation of faces and voices. Yikes.
Apparently Luxembourg is not planning a deepfake law similar to the Danish law that grants people copyrights over their faces, but their government is currently assessing whether current criminal laws would apply.
Client Privileges
Articles that explain to clients the significance of identical marks—especially if they reference My Cousin Vinny—are fabulous resources for any IP law firm website.
This article about copyright infringement for even years’ old social media posts is a great reminder for clients and legal teams alike.
Check out this explanation of right of publicity and how it applies to using people’s names and likenesses.
Celebrity Couples
Brands have been having a heyday on social media celebrating Taylor Swift and Travis Kelce’s engagement.
In the least surprising news ever, the trademark applications related to the famous engagement have begun.
Jordan Hudson, Bill Belichick’s girlfriend who’s less than a third his age, has filed a trademark application for GOLD DIGGER. No word on if she’s also filing for GOLD DIGGER (BILL’S VERSION).
Professional Concerns
It won’t take much Reflection to realize you should apply for this general counsel position.
IMAX out the interest in these listings when I include something like this VP of legal affairs position.
I’m telling you to apply for this GC position, but you can go Rogue and ignore me if you want.
Slide your résumé into the Dropbox to apply for this senior counsel position.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds and Ends
Did Fujifilm infringe Polaroid’s trademarks when they put a frame around their logo? The case, which has been in the works for over a decade, is heading to trial.
The famous Brunetti was recently back in the CAFC to argue against a failure-to-function refusal of his trademark application for FUCK. The court has remanded part of the case back to the TTAB for clarification.
This summer, Hofstra University had a student suffer a heart attack while taking the bar exam. The other students in the room were required to continue their testing, so there’s a petition being circulated to change policies in the future.
AI company Anthropic has settled with authors who were suing the company for copyright infringement for allegedly using their works to train Claude.
Did you know that WIPO is significantly redesigning its eMadrid platform? Join us for this webinar next month to learn all about the new version!