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Alt Legal Blog

Your source for news, updates, and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #441

Alt Legal Team | July 22, 2025
2 min read

Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP.

PTO Meeting

What impacts are Amazon’s policies having on trademarks in the US, including prosecution before the USPTO?

The USPTO is developing DesignVision, an AI-based search system for design patents. Check out the notice for it here.

Before deciding whether a patent challenge is sound, the USPTO is going to start by assessing whether claims brought against it are fair and timely, among other considerations.

There have been discussions in both our discussion groups—the TMAE and the TMPE—in recent weeks about changes to and problems with the USPTO’s Change Address or Representative forms. The PTO is hosting this webinar tomorrow to help.

Strategically Speaking

A media veteran in India has created a cultural IP studio to build, scale, and monetize IP.

Shark Tank’s Mark Cuban says that the keys to business success will be hoarding talent and filing all the IP.

The UKIPO has issued guidance to examiners following the recent Sky v. SkyKick Supreme Court case there.

Use Roblox to design your own IP license. It sounds like I’m being silly, but it’s really not that far off.

Private AI

A New York court is considering whether AI voice deepfakes infringe voice actors’ IP, including copyrights, trademarks, rights of publicity, and more.

Trademark applications suggest that Truth Social may be adding an AI search feature.

OpenAI has won an IP case! They’ve defeated Open Artificial Intelligence in a trademark infringement lawsuit.

Denmark has just passed a law to allow people to copyright their faces to protect them from AI deepfakes.

Professional Concerns

I bet this trademark prosecution paralegal gig is awesome like a MoFo.

Everyone is angling for this position to work at Vertex as their IP executive director.

How would you rate this commercial counsel position at Nielsen?

I can’t say if this company has a whole Array of positions open, but they are looking for senior product counsel.

Have an open role on your team? Send a link to your job listing to [email protected], and we’ll publish it in our next newsletter.

Odds and Ends

Botox rival Revance Therapeutics couldn’t smooth out this patent infringement case.

Hear me out: if we call our Mickey Mouse jewelry line the “Mickey 1928 Collection,” Disney can’t go after us  since Steamboat Willie, from 1928, is in the public domain. Said some unfortunate soul in Hong Kong who’s now being sued for trademark infringement. But nice try, buddy!

A judge has dismissed President Trump’s copyright infringement suit against Bob Woodward for the release of their interview tapes.

Don’t miss our webinar with Com Laude and Seed IP on Thursday, where you’ll learn all about how the brands you work with can own their own top-level domains! Not sure what that means? Google it. Or come join us.

A US trademark and US manufacturing still don’t add up to a US jurisdiction for trademark infringement for products sold exclusively outside the US, says the 9th Circuit.

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