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Alt Legal Blog

Your source for news, updates, and guidance on all things trademarks and intellectual property.

I ♡ Trademarks Newsletter Issue #438

Bri Van Til | July 01, 2025
2 min read

Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP.

Schooled in IP

The National Federation of State High School Associations has selected intellectual property for this year’s debate topic.

Have you ever wondered what it’s like to work on a university’s IP team? It seems like a fascinating experience!

The ABA is hosting this combination IP and entertainment/sports conference in the fall.

Encourage the TMAs on your team to join us for this conference in Chicago in September.

Techtonic Shift

This author wants to remind people that trademarks created by AI still need to be cleared. Surely, if we all say it over and over again, people will start to get it.

Is your personal data your intellectual property?

This article takes a superposition: they say quantum technologies may be severely restricted and hinder innovation if their related IP isn’t properly managed.

CNIPA is deploying AI to boost examination quality, but for now they’re still keeping people in control of final patent decisions.

Designer Imposter

The General Court of the EU says an Italian hotel cannot register a trademark for NERO CHAMPAGNE since Champagne is a GI.

What Goes Around Comes Around appealed the verdict in Chanel’s trademark infringement and false advertising suit against them, but the federal judge denied the bid and declined to award attorneys’ fees.

Lululemon says Costco’s $20 leggings are stretching their limits; they say the Costco version confuses customers and infringes their trademarks.

Malaysia’s High Court says there’s no likelihood of confusion between Ferrari’s logo and a local beverage company’s logo featuring two rearing horses.

Professional Concerns

This associate counsel will offer you a Prime position on the Amazon team.

Go apply for this job as senior media counsel to help the publication with Guardian its content.

I hope you score this job as associate counsel for the National Women’s Soccer League.

Take-Two minutes to check out this listing for associate counsel at the NBA. It’s worth a shot.

Have an open role on your team? Send a link to your job listing to [email protected], and we’ll publish it in our next newsletter.

Odds and Ends

The INTA TMA Committee is asking for your feedback about watching and enforcement, so do them a solid and fill out this survey. Telling them your Alt Legal Trademark Protection service is fabulous is, seriously, optional.

Vintage Brand has been ordered to permanently stop all production of Penn State merchandise and to destroy their existing stock and advertising materials.

Thanks to licensing agreements, you may be able to play some immersive classic Atari games. It looks like they’ll include Asteroids and Centipede. Do any of you remember the Atari game Adventure? I want to walk around as a little square. Until I pick up a sword and become an arrow. Look kids, video games were simpler back in my day.

Did you know that in Lancashire, you need an IP license if you want to interview a police officer?

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