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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #387

Bri Van Til | June 04, 2024
2 min read

Intoxicating Substances

The Second Circuit has affirmed that W.J. Deutsch’s Redemption whiskey bottles infringed on Diageo’s BULLEIT trade dress.

There’s talk of moving cannabis from a Schedule I to a Schedule III narcotic. If that happened, what would that mean for trademarks for cannabis goods?

Two booze companies are fighting over the word LOGIA that appears on both labels.

For more about trademarks for intoxicating substances, check out this resource compilation, part of the Alt Legal Resource Library.

Everybody’s Doing It!

A federal appeals court judge has proposed using AI to help people interpret and understand legal textsWhat could possibly go wrong?

Here’s a new trend for brands to consider: naming their logos. I want to name ours Kiara. Not for any particular reason. I just think she’d like that name.

This author argues that we need to amend trademark laws to clarify that criticism of a brand is not trademark infringement.

Too Close for Comfort

You could say the legal battle between Starbucks and Mountains & Mermaids has been brewing for a while now. Starbucks has finally sounded the alarm (erm, the siren?) and filed suit.

Former president Trump’s name will appear on an unaffiliated line of condoms in Scotland. The EUIPO allowed the registration because he doesn’t sell a confusingly similar product. This is, of course, unrelated to the TRUMP TOO SMALL case currently being decided by the US Supreme Court.

The New York Times is suing the creator of Worldle, alleging the name is likely to be confused with WORDLE.

Professional Concerns

If you don’t think you can makeup with your current employer, consider getting this technology and commercial counsel position at Sephora instead.

There’s a new Frontier on the horizon for your career; check out this senior legal director position.

You could really shine as the AGC for the Gemological Institute of America.

This job as senior IP counsel at Party City sounds like a blast.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

The Alt Legal team had a blast at INTA. Go here to check out some photos and see a few of the fabulous caricatures we offered at our booth!

The USPTO has added a search query builder to its new Trademark Search System. Here’s a video showing how to use it.

Not surprisingly, a diverse patent team is beneficial. Check out what the great folks at ADAPT are doing to address the problem.

The TMEP has been updated. You can see a comprehensive list of the changes here.

In case you haven’t heard, WTR named Brand Action the nonprofit/education team of the year. That squealing you hear in the video when the winner is announced may or may not be me.

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