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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #384

Bri Van Til | May 07, 2024
2 min read

I’m China Protect This

The Chinese People’s Court has issued a report of cases from 2023 that may be taken as guidance for lower courts.

The CNIPA has also released its “Typical Cases of Administrative Enforcement” report.

China’s IP trade volume has grown at a rate of close to 10% per year for the past decade.

Whether you want a summary of the above or just want to learn how to protect your clients’ marks in China, join us for this webinar in October to learn all about Chinese trademarks.

A Strategic Approach

German news company Axel Springer says partnering with AI companies is the way to go because otherwise, the technology “has the potential to completely destroy our businesses as we know them.”

What a company does with its intellectual property can absolutely affect its tax rates. Check out this breakdown of the distinctions.

Here is the USPTO and the Counsel for Inclusive Innovation’s strategy document outlining how to encourage innovation in all communities.

Client-Centered Resources

This client-targeted article about how businesses should deal with the FTC’s ban on non-compete agreements is a great example of how to use current events to inform your clients and draw in new ones.

Here’s a handy (client-focused) overview of precedents involving fair use and a discussion of how they might inform generative AI cases.

For suggestions about how to use current events and pop culture in your firm’s marketing, check out this great session recording from Alt Legal Connect.

Speaking of pop culture, if you haven’t seen this video where the makers of Pop Tarts call out Jerry Seinfeld for trademark infringement, check it out.

Professional Concerns

Broaden your Verizon with this IP counsel position.

If your imagination is Vivid, you might be able to see yourself as this firm’s IP paralegal.

Seagate. Open gate. Get job as commercial contracts manager. Close gate. Celebrate.

If this listing for senior product counsel were in a classified ad, I’m sure you’d Circle it. And then fax them your résumé.

In case you didn’t HubSpot this listing for senior product counsel, I thought I’d point it out for you.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Here’s a breakdown of musical similarity—from chord progression to scale degrees to lyrics—with examples of cases that have used each to argue for copyright infringement.

If you know someone who would make a great officer or director, INTA is looking for nominations.

What is upcycling, and what IP issues stem from it?

Adidas stripes again: They’re suing Aviator Nation for alleged infringement of their three stripes trademark. The companies have already signed three other settlement agreements for similar issues. This sounds like a math problem: if two companies have previously battled over three-stripe designs three other times, how many stripes have they fought over?

Rolex is concerned that consumers will confuse Hallmark’s new logo for theirs. They’d better watch out.

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