How Law Firms Can Increase Revenue with Trademark Monitoring
Alt Legal Team | May 06, 2025
With trademark applications on the rise globally, trademark monitoring is more important than ever for protecting your clients’ valuable IP. But monitoring isn’t just beneficial for your clients—it’s a great opportunity for you as well. Trademark monitoring can help you strengthen client relationships, identify new enforcement and filing opportunities, and generate additional revenue.
Each time you receive an alert from a trademark monitoring or watch service, it’s a chance to proactively connect with your client. You can advise them on potential enforcement, recommend filings in new jurisdictions or classes, or even expand their trademark strategy. Offering trademark monitoring to clients as part of your service offerings can help you bring in additional work and revenue. Or, you can set up a subscription trademark monitoring plan to bring in a consistent, passive revenue stream.
Alt Legal Trademark Protection, which includes Trademark Application Match and §2(d) Trademark Watch, offers fully-automated monitoring tools that help you protect your entire global portfolio for a low flat fee. You’ll receive alerts for:
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Newly-filed applications with identical or nearly identical literal elements;
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USPTO §2(d) likelihood of confusion office actions citing your marks;
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USPTO Official Gazette publications for applications initially refused due to §2(d) conflicts.
We’ve also created resources to help you get the most out of Alt Legal Trademark Protection, including tips on how to monetize trademark monitoring services and boost your bottom line:
Using §2(d) Trademark Watch:
- Blog Article: How to Use Alt Legal’s Section 2(d) Trademark Watch Service to Generate New Business and Impress Your Clients
- Blog Article: Monetizing Alt Legal’s §2(d) Trademark Watch+ Tips to Help you Build More Business
- Blog Article: How to Set Up a §2(d) Citation Watch
Using Trademark Application Match:
Setting up a subscription trademark monitoring plan using Alt Legal Trademark Protection:
- Blog Article: Creating Passive, Subscription Revenue for your Trademark Practice with Alt Legal Trademark Protection
- Alt Legal Webinar: Watch Your Revenue Grow: Monetizing Alt Legal’s Trademark Protection Service
- Blog Article: Alt Legal Success Stories: Using §2(d) Trademark Watch to Protect Marks and Gain New Business