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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

USPTO Wants Its Trademark Leader to be Gooder

Alt Legal Team | February 05, 2020
< 1 min read

Former Jack Daniel’s Chief Trademark Counsel David Gooder will lead the USPTO’s trademark division. The change comes after esteemed USPTO Commissioner for Trademarks Mary Boney Denison retired late last year. For more about Denison, check out a profile interview here.

Gooder served as trademark counsel at Jack Daniel’s parent company, Brown Forman, for over twenty years. In his time there, he became famous for among, other things, his politeness and creativity. In 2012 his office made headlines when they sent an exceptionally polite cease-and-desist letter to an author. In the letter, the company offered to help pay to redesign the allegedly infringing cover art.

With his reputation for kindness, we’re enthusiastic that he will do great things at the USPTO, but with such big shoes to fill, it’s yet to be seen whether he will be better than his predecessor or just Gooder.

For more about David Gooder and his background, check out this World Trademark Review article.

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